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Apple to pay licensing fees to Shot on iPhone Challenge winners

The winners will take home an undisclosed licensing fee as well.

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iPhone Xs and iPhone Xs Max

Apple opened submissions to its Shot on iPhone Challenge this week, as announced earlier. The Challenge offered iPhone photographers around the world a chance to display their work on Apple’s marketing channels if qualified as a winner. That includes Apple billboards in select cities, Apple retails stores and online.

In light of a widespread criticism to compensate the photographers, Apple has revised the terms of its recently-announced Shot on iPhone Challenge. The company quietly made some changes in the official rule book, first spotted by The Verge, which says Apple will address a licensing fee to the winning photographers.

Apple believes strongly that artists should be compensated for their work. Photographers who shoot the final 10 winning photos will receive a licensing fee for use of such photos on billboards and other Apple marketing channels.

Apple didn’t disclose the licensing fee, however. We shall find out when the winners are announced next month.

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