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Apple warns employees about leaking in a leaked memo

Leaked memo about leaking future product information at Apple.

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Apple recently warned employees against leaking details about future products to the media, reports Bloomberg, in a memo posted on its internal website. The memo leaked in full today.

The company cites that it caught 29 leakers last year and 12 of those were arrested. Leaking at Apple doesn’t only get one’s job away, but it can also lead to “face jail time and massive fines.” Leakers can also face extreme difficulty finding employment elsewhere.

In the memo, Apple has outlined several instances where sensitive data referring to upcoming products had been leaked to the media. One of which is the leaked iOS 11 GM, which revealed details on the iPhone X and Apple Watch. Plus, internal briefing on iOS 12 from Craig Federighi to hundreds of software engineers at Apple also made its way to the media, which wasn’t supposed to.

Apple also mentioned that leaking information about a particular product ahead of the official unveiling can negatively impact sales of the current model, lead to fewer sales when the product is launched, and give rival companies more time to ready a competitive response. “We want the chance to tell our customers why the product is great, and not have that done poorly by someone else,” said Apple VP Greg Joswiak.

The leaked memo is below, courtesy of Bloomberg.

Last month, Apple caught and fired the employee responsible for leaking details from an internal, confidential meeting about Apple’s software roadmap. Hundreds of software engineers were in attendance, and thousands more within the organization received details of its proceedings. One person betrayed their trust.

The employee who leaked the meeting to a reporter later told Apple investigators that he did it because he thought he wouldn’t be discovered. But people who leak — whether they’re Apple employees, contractors or suppliers — do get caught and they’re getting caught faster than ever.

In many cases, leakers don’t set out to leak. Instead, people who work for Apple are often targeted by press, analysts and bloggers who befriend them on professional and social networks like LinkedIn, Twitter and Facebook and begin to pry for information. While it may seem flattering to be approached, it’s important to remember that you’re getting played. The success of these outsiders is measured by obtaining Apple’s secrets from you and making them public. A scoop about an unreleased Apple product can generate massive traffic for a publication and financially benefit the blogger or reporter who broke it. But the Apple employee who leaks has everything to lose.

The impact of a leak goes far beyond the people who work on a project.

Leaking Apple’s work undermines everyone at Apple and the years they’ve invested in creating Apple products. “Thousands of people work tirelessly for months to deliver each major software release,” says UIKit lead Josh Shaffer, whose team’s work was part of the iOS 11 leak last fall. “Seeing it leak is devastating for all of us.”

The impact of a leak goes beyond the people who work on a particular project — it’s felt throughout the company. Leaked information about a new product can negatively impact sales of the current model; give rival companies more time to begin on a competitive response; and lead to fewer sales of that new product when it arrives. “We want the chance to tell our customers why the product is great, and not have that done poorly by someone else,” says Greg Joswiak of Product Marketing.

Investments by Apple have had an enormous impact on the company’s ability to identify and catch leakers. Just before last September’s special event, an employee leaked a link to the gold master of iOS 11 to the press, again believing he wouldn’t be caught. The unreleased OS detailed soon-to-be-announced software and hardware including iPhone X. Within days, the leaker was identified through an internal investigation and fired. Global Security’s digital forensics also helped catch several employees who were feeding confidential details about new products including iPhone X, iPad Pro and AirPods to a blogger at 9to5Mac.
Last year Apple caught 29 leakers.

Leakers in the supply chain are getting caught, too. Global Security has worked hand-in-hand with suppliers to prevent theft of Apple’s intellectual property as well as to identify individuals who try to exceed their access. They’ve also partnered with suppliers to identify vulnerabilities — both physical and technological — and ensure their security levels meet or exceed Apple’s expectations. These programs have nearly eliminated the theft of prototypes and products from factories, caught leakers and prevented many others from leaking in the first place.

Leakers do not simply lose their jobs at Apple. In some cases, they face jail time and massive fines for network intrusion and theft of trade secrets both classified as federal crimes. In 2017, Apple caught 29 leakers. 12 of those were arrested. Among those were Apple employees, contractors and some partners in Apple’s supply chain. These people not only lose their jobs, they can face extreme difficulty finding employment elsewhere. “The potential criminal consequences of leaking are real,” says Tom Moyer of Global Security, “and that can become part of your personal and professional identity forever.”

While they carry serious consequences, leaks are completely avoidable. They are the result of a decision by someone who may not have considered the impact of their actions. “Everyone comes to Apple to do the best work of their lives — work that matters and contributes to what all 135,000 people in this company are doing together,” says Joswiak. “The best way to honor those contributions is by not leaking.”

There’s no doubt in the level of secrecy Apple tries to maintain regarding its product roadmap, but in the past years we have seen an increase in the leaks coming out from Apple employees and suplier partners.

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iPhone Xs and iPhone Xs Max to launch in more countries and territories starting October 26

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iPhone Xs and iPhone Xs Max

Apple has announced that the iPhone Xs and iPhone Xs Max will be available in more than 30 countries and territories in the coming weeks. That goes alongside the iPhone XR launch next week.

The iPhone Xs and iPhone Xs Max will be available to pre-order on Friday, October 19 at 12:01am Pacific Time to customers in additional countries. The availability sparks beginning Friday, October 26 at 8am local time in countries including Chile, Columbia, Malaysia, and Thailand. The same event will occur in South Korea and more than 10 additional countries and territories beginning Friday, November 2.

The new iPhones can be ordered through Apple.com or the Apple Store app, or purchased at an Apple Store or authorized resellers on the launch day depending on your region.

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iPhone XR pre-orders begin Friday, October 19

Black, White, Blue, Coral, Yellow and PRODUCT (RED). Starting at $749.

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Apple iPhone XR

Apple launched the iPhone Xs and iPhone Xs Max worldwide last month. The company also introduced the cheapest 2018 iPhone — the iPhone XR — at its Special Event, which is almost ready to hit the market next week.

The iPhone XR will be available to pre-order beginning Friday, October 19, with sales commencing a week later. Customers will be able to purchase the iPhone XR beginning October 26 at 8am local time in more than 50 countries and territories around the world — that includes the following names.

Albania, Andorra, Australia, Austria, Bahrain, Belgium, Bosnia, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Greenland, Guernsey, Herzegovina, Hong Kong, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Japan, Jersey, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Malaysia, Mexico, Monaco, Montenegro, Netherlands, New Zealand, Norway, Oman, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Serbia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, the UAE, UK, US and US Virgin Islands.

Meanwhile in Armenia, Bhutan, Brunei, Cambodia, Georgia, Kazakhstan, South Korea, Macau, Maldives, Myanmar, Ukraine and Vietnam, the iPhone XR will launch on Friday, November 2, and a day earlier on November 1 it arrives in Israel.

The iPhone XR comes in a wide range of finishes, including Black, White, Blue, Coral, Yellow and PRODUCT (RED). It will be offered in 64GB, 128GB and 256GB storage variants, starting at $749. Pre-orders begin on Friday, October 19 at 12:01am Pacific Time on Apple’s official website and the Apple Store app.

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Xiaomi teases Mi Mix 3 with 10GB RAM and 5G support

No notch, no chin. Full display here!

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Xiaomi will be unveiling the Mi Mix 3 on October 25 next week, and the teasers have started rolling in.

The Mix series from Xiaomi is known for its gorgeous display since the original Mix, and the company hasn’t bothered to adopt the infamous notch — not on the Mix series at least. That’s one cool thing Xiaomi is keeping up with lately amongst other manufacturers. The Mi Mix 3 is no different. With no notch and a full edge-to-edge display this time, the Mi Mix 3 will ship without a chin, too. The move axes the front-facing camera from the bottom to a more convenient but mechanical module — yes, the Mix series is transitioning to a sliding module for front camera sensor on the Mix 3.

The sliding part may be annoying for some (who don’t like to slide up every time to unlock the phone, just like me!), but we cannot deny the fact that how gorgeous the phone looks without any notch or chin.

Mi Mix 3 Teaser

If the sliding module for front sensors isn’t enough, the Mix 3 will pack 10GB of RAM (yes, ten gigabytes) and will be the first commercially available 5G phone in the market. That said, one should not forget that Xiaomi’s product specifications vary according to the market.

Xiaomi has started teasing the Mix 3 across the social media now, while the company’s Global Spokesperson Donovan Sung has been tweeting the images and specs of the device implicitly since last month. If we’re to follow what Xiaomi does prior to product launch, we’ll be seeing a plethora of teasers until the official launch next month in China. Stay tuned for more on Mi Mix 3!

Featured Image / Weibo

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