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Apple named the world’s most innovative company

For delivering the future today.

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Fast Company has named Apple the world’s most innovative company, highlighting the 2017 product and software line-up to be a hit since the iPad in 2010.

In the “World’s Most Innovative Companies for 2018” list from Fast Company, ranking at the top position is Apple, followed by Netflix in second place, Square in third, Tencent in fourth, and Amazon in fifth. While this year’s list ranks Apple at the top and Amazon at fifth, last year’s list placed the iPhone-maker at fourth position and Amazon at the top.

Fast Company praises Apple’s 2017 line-up, including Apple Watch Series 3, AirPods, ARKit, and iPhone X. It goes on writing about Apple’s hardware-software engineering efforts that make iPhone X (and other Apple devices) faster than the competition from rival companies.

For a company slagged for not having had a hit since the iPad in 2010, Apple had a notable 2017: Its wireless AirPods became ubiquitous around the country; the Apple Watch Series 3 is a bestseller; developers embraced ARKit, its AR framework; and even skeptics were blown away by the iPhone X.

Fast Company also criticizes the fact that Android smartphone makers use a common chip whereas Apple makes its own chip for use in iOS devices, which makes it optimized for particular hardware and software integration.

Despite competition from companies like Google and Amazon, Apple “has made major inroads” in the field of AI, with its privacy-centric approach to the same. Fast Company notes how Apple performs most of the AI operations on-device, instead of parsing data to the server farm.

For instance, it uses AI techniques to wring as much life as possible out of the iPhone’s battery. Because of Apple’s privacy-driven decision to limit the amount of information it aggregates and analyzes in the cloud, it also does much of its AI right on the devices rather than using massive server farms.

Google, Microsoft and Samsung couldn’t make it to the top 50 on Fast Company‘s “World’s Most Innovative Companies for 2018” list.

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Apple fans get their hands on the new iPhones and Apple Watch

No other day is like iPhone launch day! September, here.

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iPhone Xs Apple Watch Series 4 Availability OrchardRd Singapore iPhoneXs Customer

On the occasion of iPhone Xs and Apple Watch Series 4 launch, Apple has shared images of customers brandishing their new Apple handsets or watches. Yes, it’s September 21 in this part of the world.

While the Apple Stores in the US are still a few hours away from 8am local time, Apple fans in Asia Pacific have already got their hands on the brand new iPhone Xs and Apple Watch Series 4.

Photos coming from Apple Orchard Road in Singapore, Apple Kyoto in Japan, and Apple Sydney in Australia show how happy Apple fans are after getting the 2018 Apple hardware line-up in their hands.

Apple Orchard Road in Singapore

iPhone Xs Apple Watch Series 4 Availability OrchardRd Singapore Customers Line

iPhone Xs Apple Watch Series 4 Availability OrchardRd Singapore iPhoneXs Customer

iPhone Xs Apple Watch Series 4 Availability OrchardRd Singapore Apple Watch Customer

iPhone Xs Apple Watch Series 4 Availability OrchardRd Singapore Crowd

Apple Kyoto in Japan

iPhone Xs Apple Watch Series 4 Availability Kyoto Customer iPhone Xs

iPhone Xs Apple Watch Series 4 Availability Kyoto Apple Team Member

iPhone Xs Apple Watch Series 4 Availability Kyoto Customer Apple Watch

Apple Sydney in Australia

iPhone Xs Apple Watch Series 4 Availability Sydney Stocking

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Leak reveals battery and RAM sizes for iPhone Xs, iPhone Xs Max and iPhone X

China’s Ministry of Industry and Information Technology spilled the details.

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New details about the new iPhones have emerged from China. These are the details that Apple never shares during its keynote — some major tech specs that Android makers bragg about in general.

Regulatory filings from China’s Ministry of Industry and Information Technology (TENNA) have revealed the internal RAM and battery size on the latest iPhone Xs, iPhone Xs Max and iPhone XR.

According to the documents, first spotted by China’s MyDriver, the iPhone Xs has a 2,658mAh battery, which is slightly smaller than the iPhone X’s 2,716mAh unit. Yet, Apple claims the handset will offer up to 30 more minutes of life than its predecessor.

The iPhone Xs Max has a battery with 3,174mAh in capacity, offering 90 more minutes of usage than the iPhone X in a single charge case, touts Apple. The more affordable iPhone XR is equipped with a 2,942mAh battery, promising 90 more minutes of usage against the iPhone 8.

As far as volatile memory is in question, the iPhone Xs and iPhone Xs Max both have 4GB of RAM, while the iPhone XR has 3GB. For the record, last year’s iPhone X and iPhone 8 had 3GB and 2GB of memory, respectively.

The iPhone Xs and iPhone Xs Max arrive in stores on Friday, September 21 with pre-orders open now. If you’re awaiting iPhone XR, then pre-orders open on Friday, October 19 with sales commencing the following week on Friday, October 26.

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‘Crazy Rich Asians’ director Jon M. Chu shoots short film on iPhone Xs Max

“There’s a shot at the end where I’m rushing toward the garage–that’s using the built-in stabilizers. It’s pretty smooth.”

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iPhone Xs and iPhone Xs Max

Crazy Rich Asians director Jon M. Chu has shot a short film entirely on the iPhone Xs Max. The two-minute-long film, called ‘Somewhere,’ focuses on dancer Luigi Rosado’s rehearsal space in 4K.

WIRED provided Chu with an iPhone Xs Max to test Apple’s best camera yet, with ‘zero equipment.’ Chu didn’t use any professional lighting or stabilizer, in fact, the video was shot handheld in a garage under fluorescent lights using the native camera app and stabilizer.

The video was edited on a computer without any color correction or post-production tricks, preserving the native iPhone Xs flare.

“I’m moving around a lot, and the focus was adjusting as I was moving, but it was finding the subject really well,” says Chu. “There’s a shot at the end where I’m rushing toward the garage–that’s using the built-in stabilizers. It’s pretty smooth.”

Chu says he’s going to upgrade to the iPhone Xs Max from the iPhone X, as the former is lighter than the iPhone 8 Plus, and doesn’t even feel like a Plus-sized phone.

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