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YouTube to kill 30-second unskippable ad format in 2018

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YouTube

Google is ditching its 30-second unskippable ad format on YouTube, starting next year, in favor of ads that “work well for both users and advertisers.”

You’re not the only person who loathe the 30-second unskippable ads; there are many who do so — expect the advertisers, perhaps. As of 2018, that’s to disappear for little good, as Google will be replacing them with 6-second ad format, which the company introduced last year.

“YouTube realizes that consumers don’t like unskippable ads,” said Andrew Peake, managing director of integrated creative agency, VCCP. “At the end of the day, if you’re doing creative work that will engage eight from the start, you haven’t got to worry too much.”

It’s also said that ad formats of 15 or 20 seconds can be pushed forward in the future. Anyway, you can celebrate this news starting next year when it becomes a reality. Till then, you just can’t skip 30-second ads.

/ Campaign

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Facebook now rolling out ‘Explore Feed’ feature to mobile and desktop users

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Facebook has begun rolling out a new “Explore Feed” feature to mobile and desktop users today. The feature had been under testing with a small number of users lately, and is now ready for global rollout, confirmed Facebook.

So, what exactly is Facebook’s Explore Feed?

As the name suggests, Explore Feed is a broader ground for discovering new content. While it sounds and works similar to Facebook’s News Feed, the content appearing in Explore Feed is from sources that you don’t currently follow. The content generated is heavily influenced by your past likes and shares. It’s an algorithmic thing, actually.

Here’s what Facebook has to say on Explore Feed:

“We are beginning to roll out a complementary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them,” the Facebook spokesperson said.

“We’ve heard from people that they want an easy way to explore relevant content from Pages they haven’t connected with yet.”

The Explore Feed segment is aligned along the left sidebar on desktop, while the mobile client has it housed in the “More” menu in navigation bar. The feature is on roll, and should reach to you anytime soon, if it hasn’t already.

/ TechCrunch

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Instagram Stories now available on the web

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Instagram Stories on Mobile Web

Instagram is bringing support for its well-known Stories feature to the web, along with new face filters that are based on the weather types. But wait, the availability is limited to mobile web only. The update doesn’t reflect any change to the desktop version of Instagram, which already is a very basic platform of the social network as you cannot actually upload any media item from there.

Instagram Stories is now available to watch on instagram.com. The Stories feed appear at the top of the screen, just like on the mobile app. Instagram says the Stories feature has quickly become an “important part” of the photo-sharing social network, with over 250 million people using the feature every day.

You can try the new weather-inspired face filters starting today, with choices including a happy sun, a sad raincloud, an angry thunderstorm, or a laid-block sun. The choice is all yours!

While the Stories update will be available to everyone in the coming weeks, the new face filters are available as part of Instagram version 10.21 (or higher) on iOS and Android.

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YouTube TV Launches In 12 More Markets

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YouTube TV

YouTube has launched its TV service in 12 additional markets. The service is now available to millions of more people throughout the US.

YouTube TV hasn’t changed its subscription fee since launch, staying at $35/month single tier plan, which is fair enough to attract new users.to its ground. New markets include Cleveland, Denver, Greensboro, Salt Lake City, and St. Louis. Full list of new markets that now support YouTube TV is after the break.

YouTube TV New Markets

  • Cleveland
  • Denver
  • Greensboro
  • Harrisburg
  • Hartford
  • Indianapolis
  • Kansas City
  • Milwaukee
  • Oklahoma City
  • Salt Lake City
  • San Diego
  • St. Louis

/ YouTube

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